Wildflower,
The Gaiscioch family is highly controlled publicly. I personally oversee it's public relations and see to it that we keep the name we've built over the past decade. We are not trying to be Syndicate here who branch into every game. The reason being is when you have thousands in all different games, there is little to no control over public image. Gaiscioch is a brand and it's my job to protect it's brand identity. I can not risk opening up a door when I don't have eyes on the prize. Thats as simple as it is.
Bottom line is if I'm not there to supervise it's not going to be a branch. Yes I know that sounds selfish but I can not risk the namesake we've built on a chance that someone else will run things as I do. If things go bad in a game right now all the blame falls on me. The Brand I've built gets punished. I can not allow a branch to open and risk losing our relationship with the media, the game developers, and the public.
Now the reason Guild Wars 2 is targeted as Chapter 4 is based around many key points the game offers.
1. No Subscription Fee - This allows our seasonal players who usually go dark during the winter months to continue to play with the family without the financial burden. It also allows us to use it as a Base Camp where all Members can connect and explore other games together and know they still have a home to come back too a couple nights a week.
2. Supports: End Game Skilled PvE (Raiding), Craftings, RvR/PvP, Roleplay (2 Novels with a 3rd on the way, expansive lore), and Casual Gaming pickup and play. This is the only title on the market that is set in a fantasy world that fits all 5 playstyles within our family.
3. It is set in a Fantasy world.
4. Complete Web Inter-connectivity - I can maintain the family on my cellphone and do promotions etc. I can even send messages to players in game from my cellphone. They're working on an API for the game to allow me to feed the games data directly into our site. No more promotion people, no more vault managers, everything can be automated.
5. Community - The infrastructure of a game must possess the ability to arrange large scale community events. As our family is well known by our events (and even has our Ventrilo sponsored because of them) we must be able to run and operate large scale activities. Guild Wars offers many tools for community building from being in multiple guilds to their very large scale events like the dragon battles, random town assaults, etc. These activities will be very fun in large groups. Most importantly you see EVERYTHING on your screen. Characters don't disappear, you can see them off in the distance. I've seen screenshots of 200+ in the same frame. Having both PvE and PvP options for large scale activities is an added bonus.
In all honestly Guild Wars 2 is the home we've been searching for all along. In DAOC our PvE players suffered. In WAR our Crafters & PvErs Suffered. In Rift our PvP/RvR people suffered. GW2 brings forth a product that allows each of them to "DO what they want" and level up and gain bonuses and contribute to the world as a whole.
Now I know a couple of you really want a Star Wars branch but that's simply not in the cards. We are a focused family on 1 game. Rift having 2 factions is a lot like trying to focus on 2 games and it's bleeding our eldership dry. Now we have had some discussion about creating a namesake that can be recognized by members and members can create the guild name on other games to draw other Gaiscioch toward it. But it would have to be unofficial and not related to our public image.
Think of it like this. If Lotus had a guy that used to work for them and he wanted to form another car company in America using the same name but using american parts do you think Lotus would let him keep the name? Without quality control over your product it can be 1 decision that sends the whole house of cards to the floor. I can't risk it. If this family is going to fail it's going to be my doing and no fingers will pointed anywhere else. I have to accept full responsibility over our product. If things go wrong I wont get invited to visit development studios, or get interviewed about our family, or be approached by TypeFrag/UGO for free vent hosting in excahnge for us running large scale public events, or get beta/alpha keys way before anyone else. I wont get invited to the social parties or be able to be on game developers facebooks and linkedins. That whole hidden side you don't see gets shut down. The Gaiscioch is much bigger than just a guild in rift. Our real world ties are much stronger than our in game ties. The bigger and more stable we get, the tighter our community, and the impact we make on businesses in time will be a major player to our overall success. Doors will open and opportunities will present themselves. But we cant pull that off if we scatter our image and allow just about anyone to drive our car. We have to retain control over it. Thats while I spent the money on legal documentation to protect the namesake, thats why I've taken the time to build branding, marketing materials, press releases, and even a press distribution system.
Being focused allows us to have a more intimate setting and allows players of new and old a clear place to find us. We didn't set out to do the shotgun approach like Syndicate, that's just not who the Gaiscioch is. Plus trying to build a website like this for more than 1 game at a time would be a full time job. I already spend way too much time working on it with 1 game.
Fog
» Edited on: 2011-12-27 11:22:15