I went to Comic Con today and had the opportunity to play the game for 15 minutes. Both Marisae and I played Jedi Consulars at level 1. I was skeptical about this game (especially the quest "cut scenes" and story bit), but I was fairly impressed with the game. Combat seemed to be standard MMO combat, target a mob, hit buttons, kill mob. The graphics were good. I'd say there were on par with Rift, if not better. However, I do not know what the graphics settings were set at compared to my settings (around upper mid range), so that may not be a fair comparison.
What really impressed me though was the quest scenes with voice acting. Now, I only watched one, but it was good. I felt completely interested in what was going on, caring about the story, and wanting to find another one (time run up though after the cut scene). It was cool watching the NPC actually talk to me and having the opportunity to respond with different options. Overall, I thought it was a pretty good game.